I am an experiential expert in both concept and execution and have 25 years of experience in brand development, marketing, partnerships and experiential strategy. I have proudly contributed to the success of some of the largest developments in New York City including Hudson Yards and the World Trade Center.

Starting in the fashion industry, I was the brand director for Project Runway’s Tim Gunn developing multi-platform long term strategies that changed the way women experienced ‘fashion’. My role in part was to serve as stylist and co-host for all special events appearing on the runway alongside Mr. Gunn, but also collaborated with CAA, Bravo, Lifetime, ABC, Simon & Schuster to assure all projects were aligned. I am grateful I still have Tim as a mentor to this day.

Next, I led all experiences and culture focused programming for the retail sector of the World Trade Center. I developed pre-opening, grand opening and post-opening brand strategies, including creating custom events, experiences and marketing plans for 100+ retailers in the $4B Oculus. I produced the first event to ever be held in the Oculus in partnership with CFDA/ Vogue Fashion Fund, one of my most treasured events in my career.

I then led all events, activations, experiences, culture focused programming, photo and film activity across 12M square foot, $20B phase 1 of Hudson Yards including Vessel, Public Square and Gardens and The Shops + Restaurants.

As Head of Events and Partnerships at the third largest hotel owner-operator in the U.S., I led experiences and partnerships at independent hotels including the TWA Hotel and The High Line Hotel.